Chef’s Playground

Chef’s playground is a commercial kitchen facility provider for young chefs to enter the industry with their own brand based in Vancouver. 

 

Time: Feb-Mar, 2021

Tool: Adobe XD, Photoshop, Illustrator

Role: UX/UI Designer

Overview

This project was worked with the client. The goal of the website is to introduce the concept of brand and looking for chefs for a cooking competition. The website is organized into 4 pages home, about, competition, and location. The homepage is the main page that contains relevant information to clearly deliver their brand concept.

My Role

In this project, I was the individual designer who was in charge of designing the whole website, and I collaborated with the developer to complete this project.

Outcome

I focused on the homepage as this held the main information of their brand. The home page includes chef’s playground brand concepts and advantages to attract clients. To add a large amount of information on the home page, I used icons that serve as intuitive representations instead of including too much text. I created all the icons based on the brand color to make them visually consistent. The about and cooking competition pages would hold more details to support their clients.

Wireframe

Final Design

Home

About & Competition

Mobile