Chef’s Playground Branding
Chef’s playground is a commercial kitchen facility provider for young chefs to enter the industry with their own brand based in Vancouver. This project was worked with client. My job branding includes logo design and a business card. I also designed the website as well.
Time
Feb 25,2021 – Mar 4, 2021
Tool
Adobe Illustrator, Photoshop
Role
Graphic designer
Logo Design
To create the logo, I did brainstorming first. I listed 30 different keywords that related to the brand name and value. Based on the brainstorming, I picked some keywords that related to the chef and playground because clients wanted to have both meaning icons to represent the brand. I ended up with “cooking tools” and “monkey bar”, and “slide” keywords and then created a different variation to give options.
Design Process
Business Card Design
